#19

Purpose Statement: These are thoughts on a potential press release for my business.

The business that I will be focusing on is Pulp & Circumstance and its social media aesthetic. Something that I see as a problem for their business is their aesthetic, my group and I came to the conclusion that it uses what most people would see stereotypically as a female aesthetic. If this is on purpose then I do not see a problem with it in that regard, however, if they want to be inclusive of people with different gender identities. The press release would read something like: “Pulp & Circumstance becomes more gender-inclusive” The reason that this is the focus of the press release is because of their products. Their products can be seen as gender-neutral and others also as products for males. It would greatly benefit them if they showcased that their products can be bought by anyone and for anyone. In this day and age, we need to be specific on the mission that we have, it is important for groups of people to know where they can buy products and feel safe. It is also important to highlight your products for the target market that it was intended for. I believe that changing their aesthetic to include more people groups will be nothing but helpful for them in the long run. It will open up more opportunities to expand and sell their products. It will also allow them to sell the products that they already have on their shelves and make them sell better than they already have.